boAt, India’s premier wearable and audio brand, has proudly announced the inauguration of its state-of-the-art office space in Gurugram, India. Covering an expansive 22,000 square feet, the innovative workspace, meticulously designed by Space Matrix, embodies the dynamic and inclusive ethos of boAt, fostering an environment that encourages creativity, imagination, and collaboration among its diverse workforce.
A Vibrant and Creative Work Environment
The office space has been meticulously designed to inspire creativity, imagination, and collaboration among boAt’s diverse crew. From the moment one steps in, the design narrates boAt’s journey, showcasing themed rooms inspired by the brand’s passion points. The workspace seamlessly integrates elements of nature, establishing a refreshing connection between the indoors and outdoors.
Innovative Design Elements
The bold and young design incorporates a range of exciting spaces, including flexible work settings, engaging community spaces, and themed rooms. The use of bold colors, graffiti, unique textures, and eclectic furniture creates a fun and functional space that aligns with boAt’s culture of collaboration, creativity, and innovation.
Amenities Redefining Workspaces
boAt’s new office boasts amenities commonly found in ‘third spaces,’ such as a cafeteria inspired by a bar lounge, an amphitheatre setting, and a game & leisure zone. These additions provide employees with choices in how they work, relax, and socialize, promoting a culture of collaboration both during and outside of work hours.
A Conscious Workplace
Space Matrix’s design team worked collaboratively with boAt to create a conscious workplace that sparks creativity, encourages collaboration, and celebrates individuality through Design Thinking. Payal Kapoor, Head of Design at Space Matrix, emphasized the team’s in-depth understanding of boAt’s brand philosophy and the aspirations of its employees.
Reinforcing boAt’s Position as a Lifestyle Brand
The innovative office space solidifies boAt’s position as a leading lifestyle brand and a trailblazer in shaping the future of work culture. By investing in a workspace that reflects its brand identity and values, boAt demonstrates a commitment to fostering a work environment where employees can thrive and continue to innovate.
Fact Sheet
Firm: Space Matrix
Team: Akshay Lakhanpal, Payal Kapoor
Location: Guruguram, India
Size: 22000 sq ft
Photo Credit: Space Matrix Firm
