The 61st edition of Salone del Mobile.Milano, the renowned international trade fair, has opened its doors at Fiera Milano Rho on April 18th, 2023, with a focus on reflecting on the role and evolution of the trade fair system. Over the course of six days, the event is expected to attract thousands of visitors from around the world.
This year, the Salone del Mobile is introducing three significant innovations to enhance the visitor experience. The first is a single exhibition level, which will enable the exhibitors to showcase their products more coherently and provide consistent aesthetic and narrative paths. The second is a new layout for Euroluce, with a loop-shaped path that will make it easier for visitors to explore all the exhibitors within a few hundred meters. Lastly, the event will feature a broad cultural component in the lighting biennial spaces, including exhibitions, talks, workshops, and site-specific installations curated by various experts.
The Salone del Mobile.Milano will host a diverse range of events, including the Salone Internazionale del Mobile, International Furnishing Accessories Exhibition, Workplace3.0, S.Project, Euroluce, and SaloneSatellite. A total of 2,000 exhibitors from 37 countries will participate, including 550 young designers under the age of 35 from 31 countries and 28 design schools from 18 nations.
According to Maria Porro, President of Salone del Mobile.Milano, the 61st edition of the trade fair is a fresher and more accessible event that looks to the future of the trade fair experience. The new exhibition format will underscore the relationship between design and other industries like science, technology, and art. The Salone del Mobile.Milano aims to reflect the quality and excellence of an entire productive system and act as a cultural bridge, an economic driver, and an accelerator of virtuous environmental processes. The event is expected to attract visitors from different countries, including Europe, the United States, China, Saudi Arabia, India, and Far Eastern countries. The Salone del Mobile.Milano continues to be a positive and innovative catalyst for ideas, projects, and relationships in the design community.
The exhibitors will have full creative freedom to showcase their new collections, lifestyle concepts, and sustainable practices. The stands will not only serve as architectural elements but also as communicative tools that will offer visitors an immersive and emotional experience. The Salone del Mobile aims to be a global hub of experimentation and cross-pollination, where culture is created, ideas are generated, and a place of exchange and added value.
