REHAU, a global leader in polymer-based solutions, celebrated the launch of its first-ever Experience Centre in Noida, marking a major milestone in its expansion into the Delhi-NCR region. The state-of-the-art facility, spanning over 4,200 square feet, not only underscores REHAU’s commitment to innovation but also serves as an immersive hub for the company’s diverse product lineup, designed to connect more deeply with partners, clients, and the architecture and design communities.
The grand opening event also featured the debut of REHAU’s newest innovation, the “RAUVISIO Riviera” Acrylic Laminate Collection. With this launch, REHAU further solidifies its position as a pioneer in high-quality, versatile interior solutions.
Mr. Rafael Daum, CEO of REHAU Asia Pacific, addressed the significance of the new centre, stating, “The Noida Experience Centre is more than just a showroom; it embodies REHAU’s dedication to pushing the boundaries of design and enhancing customer engagement. This launch is a significant milestone in our global expansion strategy, enabling us to strengthen our regional presence and cater more effectively to the needs of our clients in India.”
The Noida Experience Centre offers a blend of modern design and functionality, featuring display areas and interactive zones that allow visitors to explore REHAU’s extensive range of products. The centre’s innovative interior design and meticulously crafted spaces reflect REHAU’s focus on quality and style, providing a firsthand look at the brand’s ethos of excellence in design and performance.
Mr. Faiz Ahmed, Director of REHAU India, remarked, “The Experience Centre is a game-changer for us, creating a dynamic space where we can collaborate with clients and showcase our cutting-edge solutions. It embodies our brand’s values and represents our commitment to innovation in a setting that fosters inspiration and connection.”
The highlight of the launch event was the unveiling of the “RAUVISIO riviera” Acrylic Laminate Collection, inspired by coastal landscapes and aimed at transforming interior spaces. Available in 18 vibrant colors, including standout shades such as Shitake, Biscotti, Pearl Grey, and Pink Oyster, the collection comes in both matt and glossy finishes. Designed with functionality in mind, the “RAUVISIO Riviera” collection is scratch-resistant, easy to clean, and simple to install, positioning it as a top choice for modern interior design.
Mr Manish Arora, Vice President of Furniture Solutions, REHAU SOA, highlighted the innovation behind the collection, saying, “The ‘RAUVISIO riviera’ Collection represents the pinnacle of design and versatility. We are excited to unveil it here at our Noida Experience Centre, and we are confident it will set new standards in the interior design industry.”
The new Noida Experience Centre is set to become a premier destination for industry professionals, strengthening REHAU’s engagement with the architectural and design communities and expanding its influence across the region. By offering a platform to explore the latest in interior solutions, REHAU is well-positioned to continue its growth in the Indian market and reinforce its reputation as a leader in innovative design solutions.
