Prosperity, a homegrown brand committed to preserving and promoting India’s artisanal traditions, has launched its exquisite Pattachitra Art Collection, a tribute to the ancient Pattachitra art form of Odisha. Known for its intricate detailing, mythological storytelling, and vibrant motifs, Pattachitra has been a revered craft for centuries, originally created for ritualistic purposes and as cherished souvenirs for pilgrims visiting temples like the Jagannath Temple in Puri. With this collection, Prosperity brings this heritage-rich artistry into contemporary homes while supporting the livelihoods of skilled artisans.
Speaking about the collection, Rinkal Bagadia, Founder of Prosperity, shared, “Each piece tells a story—not just of clay and craftsmanship but of the artisans’ relentless dedication to preserving this extraordinary art form. Our aim is to reintroduce such heritage-rich crafts into modern living spaces while ensuring sustainable livelihoods for artisans.”
The Pattachitra Art Collection, available exclusively at official website features handcrafted décor pieces that blend traditional artistry with modern aesthetics. The collection includes intricately designed tiger and cow figurines, each adorned with delicate Pattachitra motifs. The Pattachitra Tiger (White) and Pattachitra Tiger (Yellow), both priced at ₹5,400, celebrate the harmony of forest life with striking colors and elaborate patterns. The Pattachitra Cow (Pink) and Pattachitra Cow (Blue), priced at ₹4,800, embody a fusion of tradition and contemporary elegance, offering a serene aesthetic for art lovers and collectors alike.
More than just décor, the Pattachitra Art Collection is an initiative to empower artisans and sustain India’s craft heritage. By offering fair wages and market opportunities, Prosperity is ensuring that the legacy of Pattachitra continues to thrive. Each piece is a testament to the craftsmanship of Odisha’s artisans and their dedication to preserving cultural narratives through art. With this collection, Prosperity invites design enthusiasts and collectors to celebrate India’s artisanal heritage and bring a piece of its timeless craftsmanship into their homes. Explore the Pattachitra Art Collection at www.prosperitymirra.com
