India’s furniture market, a sector rich in potential yet long hindered by inefficiencies and outdated systems, is transforming with the arrival of Mulroom. Founded by Parikshit Guhabiswas, the company is pioneering a new era of furniture design by integrating technology with craftsmanship to create a more efficient and sustainable industry.
The traditional furniture market has been plagued by challenges such as fragmented supply chains, bulk production leading to excessive inventory, high markups, and limited customization options. Mulroom aims to address these issues by introducing a lean, tech-enabled, direct-to-consumer (DTC) supply chain model that eliminates intermediaries, reduces waste, and enhances affordability.
At the core of Mulroom’s strategy is its just-in-time manufacturing approach, powered by AI-driven demand forecasting. By accurately predicting market trends, the company ensures that furniture is crafted only when demand dictates, thereby minimizing overproduction and its associated environmental impact. This agile production model allows the company to respond swiftly to shifting consumer preferences while maintaining sustainable practices.
Technology plays a pivotal role in Mulroom’s operations. The company employs data analytics, AI-driven forecasting, and digital design tools to optimize the supply chain, creating a seamless and efficient production process. Furthermore, Mulroom is committed to ethical manufacturing, ensuring fair pricing structures that support artisans and small-scale furniture makers—challenging industry norms where large brands often exploit craftsmen for profit maximization.
India’s furniture industry has long faced hurdles such as high costs due to excessive inventory and middlemen, limited personalization, and a lack of sustainability initiatives. Mulroom’s entry into the market presents a compelling alternative—bespoke, ethically produced, and environmentally responsible furniture. By prioritizing durability, repairability, and recyclability, the brand is fostering a circular economy, shifting away from the wasteful “make-use-dispose” model that has historically dominated the sector.
With its innovative, tech-driven approach, Mulroom is not just redefining furniture design but also reshaping the entire industry, setting a new benchmark for efficiency, sustainability, and consumer-centric solutions in India’s booming home decor market.
