Nestled in the heart of Braga, Portugal, the Jorge Oculista Store stands as a testament to the harmonious fusion of modern and classical design elements. Crafted by the renowned Inception Architects Studio, the store transcends the traditional retail experience, offering both high-quality optical services and an immersive visual journey that captivates visitors from the moment they enter.
At first glance, the store’s entrance evokes the feel of an art gallery, setting the tone for an industrial yet refined aesthetic. The original purity of the building has been carefully preserved, with exposed structural elements that pay homage to its historical roots. This balance between old and new creates a distinctive character, where modern architectural interventions complement, rather than overshadow, the building’s classic charm.
One of the key design considerations was optimizing natural light. Careful thought was given to how daylight filters through the store, creating a warm and inviting atmosphere while enhancing the visual appeal of the interiors. The combination of different materials—wood, metal, glass—adds layers of texture and depth, offering striking transitional details that elevate the space’s sophistication. The interplay of these materials, from the sleek industrial finishes to the organic warmth of the wood, not only heightens the aesthetic appeal but also serves functional purposes.
The store layout is another aspect where the design shines. The service stations are strategically arranged, with two positioned at the front to welcome customers, and a third placed deeper within the store, inviting visitors to explore further. This thoughtful configuration encourages customers to immerse themselves in the space, offering a seamless flow through the store. The layout ensures that no area feels overlooked, contributing to a cohesive and engaging shopping experience.
Beyond the curved wood-paneled wall lies the more private zones of the store, including a consultation room and staff support area. This transition from the open, airy front to the more intimate sections at the back maintains a sense of progression and discovery. The store’s design continues to surprise as an elegant staircase leads to the upper level, where a warehouse is located, along with a future pop-up store—an exciting addition that promises to keep the space dynamic and ever-evolving.
Ultimately, the Jorge Oculista Store is more than just a place for optical services. It’s a space where aesthetics and functionality blend seamlessly, creating a unique and memorable experience for every visitor. Inception Architects Studio has masterfully designed a store that not only caters to the practical needs of its customers but also delivers a visual narrative that is both inspiring and timeless.
Fact sheet
Project name: Jorge Oculista
Studio Name: Inception Architects Studio
Location: Braga, Portugal
Total area: 90m2
Photo Credit: Ivo Tavares Studio
